Greetings traveler,
I am Tchuli, the main hero of this gam... i mean, this portfolio. My real name is Rafael Barbaroti, art director and designer from Osasco, São Paulo. For the last 10 years i've been working on agencies like ISOBAR BRASIL, PUBLICIS, SUNSET DDB, TECH&SOUL, GALERIA; where i`ve created campaigns for brands such as: Fiat, Jeep, Samsung, Azul, Nivea, Heineken, Clear, Mitsubishi, Suzuki and many more. If you want to know more about this hero's adventures and achievements, keep scrolling and see the levels and dungeons he went through.
> level 01. Clear
The Antizica Haircut
Brazilians have a word to define when a lasting jinx doesn't leave their head: it's called "ZICA". We created a new amulet capable of pushing away such bad luck inspired by an herb that every Brazilian know (and now you do, too): Nothing is considered more powerful against misfortune than the rue. Just put a twig behind your ear, and boom! ZICA is gone.
Brazilians have a word to define when a lasting jinx doesn't leave their head: it's called "ZICA". We created a new amulet capable of pushing away such bad luck inspired by an herb that every Brazilian know (and now you do, too): Nothing is considered more powerful against misfortune than the rue. Just put a twig behind your ear, and boom! ZICA is gone.
Brazilians have a word to define when a lasting jinx doesn't leave their head: it's called "ZICA". We created a new amulet capable of pushing away such bad luck inspired by an herb that every Brazilian know (and now you do, too): Nothing is considered more powerful against misfortune than the rue. Just put a twig behind your ear, and boom! ZICA is gone.
Brazilians have a word to define when a lasting jinx doesn't leave their head: it's called "ZICA". We created a new amulet capable of pushing away such bad luck inspired by an herb that every Brazilian know (and now you do, too): Nothing is considered more powerful against misfortune than the rue. Just put a twig behind your ear, and boom! ZICA is gone.
Brazilians have a word to define when a lasting jinx doesn't leave their head: it's called "ZICA". We created a new amulet capable of pushing away such bad luck inspired by an herb that every Brazilian know (and now you do, too): Nothing is considered more powerful against misfortune than the rue. Just put a twig behind your ear, and boom! ZICA is gone.
my role > art direction
agency > Tech&Soul
with > Flávio Waiteman, Alexandre Prado, Guilherme Lemos, Saul Gervasio, Carolina Levy, Diogo Souza, Carolina Ruffeil
my role > concept and art direction
agency > Tech&Soul
with > Flávio Waiteman, Alexandre Prado, Guilherme Lemos, Saul Gervasio, Carolina Levy, Diogo Souza, Carolina Ruffeil
my role > concept and art direction
agency > Tech&Soul
with > Flávio Waiteman, Alexandre Prado, Guilherme Lemos, Saul Gervasio, Carolina Levy, Diogo Souza, Carolina Ruffeil
my role > concept and art direction
agency > Tech&Soul
with > Flávio Waiteman, Alexandre Prado, Guilherme Lemos, Saul Gervasio, Carolina Levy, Diogo Souza, Carolina Ruffeil
my role > concept and art direction
agency > Tech&Soul
with > Flávio Waiteman, Alexandre Prado, Guilherme Lemos, Saul Gervasio, Carolina Levy, Diogo Souza, Carolina Ruffeil
> level 02. Fiat
Safe Key
We created an innovative accessory that won’t let you drive if you are drunk. Simply blow into the Fiat Safe Key indicated part and in less than a second it analyzes the alcohol level in your body. If the driver has consumed alcohol, it will not open.
We created an innovative accessory that won’t let you drive if you are drunk. Simply blow into the Fiat Safe Key indicated part and in less than a second it analyzes the alcohol level in your body. If the driver has consumed alcohol, it will not open.
We created an innovative accessory that won’t let you drive if you are drunk. Simply blow into the Fiat Safe Key indicated part and in less than a second it analyzes the alcohol level in your body. If the driver has consumed alcohol, it will not open.
We created an innovative accessory that won’t let you drive if you are drunk. Simply blow into the Fiat Safe Key indicated part and in less than a second it analyzes the alcohol level in your body. If the driver has consumed alcohol, it will not open.
We created an innovative accessory that won’t let you drive if you are drunk. Simply blow into the Fiat Safe Key indicated part and in less than a second it analyzes the alcohol level in your body. If the driver has consumed alcohol, it will not open.
my role > concept and art direction
agency > Isobar Brazil
with > Fred Saldanha, Eduardo Battiston, Diego Araújo, Henrique Pecego, Steve Blask
Awards >
Cannes Lions 2015, Shortlist - Innovation
El Ojo 2015, Shortlist - Innovation
Clio Awards 2016, Shortlist - Product Design
Prêmio Lusófonos 2016/2017, Gold - Product Design
41º Yearbook CCSP - Promo/Direct marketing
my role > concept and art direction
agency > Isobar Brazil
with > Fred Saldanha, Eduardo Battiston, Diego Araújo, Henrique Pecego, Steve Blask
Awards >
Cannes Lions 2015, Shortlist - Innovation
El Ojo 2015, Shortlist - Innovation
Clio Awards 2016, Shortlist - Product Design
Prêmio Lusófonos 2016/2017, Gold - Product Design
41º Yearbook CCSP - Promo/Direct marketing
my role > concept and art direction
agency > Isobar Brazil
with > Fred Saldanha, Eduardo Battiston, Diego Araújo, Henrique Pecego, Steve Blask
Awards >
Cannes Lions 2015, Shortlist - Innovation
El Ojo 2015, Shortlist - Innovation
Clio Awards 2016, Shortlist - Product Design
Prêmio Lusófonos 2016/2017, Gold - Product Design
41º Yearbook CCSP - Promo/Direct marketing
my role > concept and art direction
agency > Isobar Brazil
with > Fred Saldanha, Eduardo Battiston, Diego Araújo, Henrique Pecego, Steve Blask
Awards >
Cannes Lions 2015, Shortlist - Innovation
El Ojo 2015, Shortlist - Innovation
Clio Awards 2016, Shortlist - Product Design
Prêmio Lusófonos 2016/2017, Gold - Product Design
41º Yearbook CCSP - Promo/Direct marketing
my role > concept and art direction
agency > Isobar Brazil
with > Fred Saldanha, Eduardo Battiston, Diego Araújo, Henrique Pecego, Steve Blask
Awards >
Cannes Lions 2015, Shortlist - Innovation
El Ojo 2015, Shortlist - Innovation
Clio Awards 2016, Shortlist - Product Design
Prêmio Lusófonos 2016/2017, Gold - Product Design
41º Yearbook CCSP - Promo/Direct marketing
> level 03. CNA
Did you mean...
The CNA focuses on English for real-life situations, recognizing that when learning a new language, it's common to get confused with similar sounding or spelled words. When we're telling a story to a friend and encounter these confusions, it can completely transform the meaning, altering the course of the narrative.
The CNA focuses on English for real-life situations, recognizing that when learning a new language, it's common to get confused with similar sounding or spelled words. When we're telling a story to a friend and encounter these confusions, it can completely transform the meaning, altering the course of the narrative.
The CNA focuses on English for real-life situations, recognizing that when learning a new language, it's common to get confused with similar sounding or spelled words. When we're telling a story to a friend and encounter these confusions, it can completely transform the meaning, altering the course of the narrative.
The CNA focuses on English for real-life situations, recognizing that when learning a new language, it's common to get confused with similar sounding or spelled words. When we're telling a story to a friend and encounter these confusions, it can completely transform the meaning, altering the course of the narrative.
The CNA focuses on English for real-life situations, recognizing that when learning a new language, it's common to get confused with similar sounding or spelled words. When we're telling a story to a friend and encounter these confusions, it can completely transform the meaning, altering the course of the narrative.
my role > art direction
agency > Tech&Soul
with > Jessica Fernandes
my role > concept and art direction
agency > Tech&Soul
with > Jessica Fernandes
my role > art direction
agency > Isobar Brazil
with > Jessica Fernandes
my role > concept and art direction
agency > Tech&Soul
with > Jessica Fernandes
> level 04. Samsung
The Infinity Island
You are Sam Note, a renowned explorer in search of new adventures. During you expedition to an island, you stumbled and fell into a mysterious cave, becoming trapped in a terrible time trap. In this game made in partnership with Escape60, your day resets every 4 minutes. The only way to reverse the spell is by solving the island's riddles, with the help of your Galaxy Note8.
You are Sam Note, a renowned explorer in search of new adventures. During you expedition to an island, you stumbled and fell into a mysterious cave, becoming trapped in a terrible time trap. In this game made in partnership with Escape60, your day resets every 4 minutes. The only way to reverse the spell is by solving the island's riddles, with the help of your Galaxy Note8.
You are Sam Note, a renowned explorer in search of new adventures. During you expedition to an island, you stumbled and fell into a mysterious cave, becoming trapped in a terrible time trap. In this game made in partnership with Escape60, your day resets every 4 minutes. The only way to reverse the spell is by solving the island's riddles, with the help of your Galaxy Note8.
You are Sam Note, a renowned explorer in search of new adventures. During you expedition to an island, you stumbled and fell into a mysterious cave, becoming trapped in a terrible time trap. In this game made in partnership with Escape60, your day resets every 4 minutes. The only way to reverse the spell is by solving the island's riddles, with the help of your Galaxy Note8.
You are Sam Note, a renowned explorer in search of new adventures. During you expedition to an island, you stumbled and fell into a mysterious cave, becoming trapped in a terrible time trap. In this game made in partnership with Escape60, your day resets every 4 minutes. The only way to reverse the spell is by solving the island's riddles, with the help of your Galaxy Note8.
my role > concept and art direction
agency > Isobar Brazil
with > Andrea Siqueira, Dogura Konozoe, Ricardo Diniz, Lucas "Madu", Renato Michalischen
my role > concept and art direction
agency > Isobar Brazil
with > Andrea Siqueira, Dogura Konozoe, Ricardo Diniz, Lucas "Madu", Renato Michalischen
my role > concept and art direction
agency > Isobar Brazil
with > Andrea Siqueira, Dogura Konozoe, Ricardo Diniz, Lucas "Madu", Renato Michalischen
my role > concept and art direction
agency > Isobar Brazil
with > Andrea Siqueira, Dogura Konozoe, Ricardo Diniz, Lucas "Madu", Renato Michalischen
> level 05. Mitsubishi
Passion is...
Mitsubishi is a brand passionate about pickup trucks. But as passion is a difficult feeling to explain, we used the poem by one of the greatest poets in history, Luís Vaz de Camões, to launch the new L200 Triton Terra and Urban.
We created an innovative accessory that won’t let you drive if you are drunk. Simply blow into the Fiat Safe Key indicated part and in less than a second it analyzes the alcohol level in your body. If the driver has consumed alcohol, it will not open.
We created an innovative accessory that won’t let you drive if you are drunk. Simply blow into the Fiat Safe Key indicated part and in less than a second it analyzes the alcohol level in your body. If the driver has consumed alcohol, it will not open.
We created an innovative accessory that won’t let you drive if you are drunk. Simply blow into the Fiat Safe Key indicated part and in less than a second it analyzes the alcohol level in your body. If the driver has consumed alcohol, it will not open.
We created an innovative accessory that won’t let you drive if you are drunk. Simply blow into the Fiat Safe Key indicated part and in less than a second it analyzes the alcohol level in your body. If the driver has consumed alcohol, it will not open.
my role > concept and art direction
agency > Tech & Soul
with > Carlos Mori, Cris Bernardo, Ricardo Andres, Jhon Meza and Flavio Waiteman.
my role > concept and art direction
agency > Isobar Brazil
with > Fred Saldanha, Eduardo Battiston, Diego Araújo, Henrique Pecego, Steve Blask
Awards >
Cannes Lions 2015, Shortlist - Innovation
El Ojo 2015, Shortlist - Innovation
Clio Awards 2016, Shortlist - Product Design
Prêmio Lusófonos 2016/2017, Gold - Product Design
41º Yearbook CCSP - Promo/Direct marketing
my role > concept and art direction
agency > Isobar Brazil
with > Fred Saldanha, Eduardo Battiston, Diego Araújo, Henrique Pecego, Steve Blask
Awards >
Cannes Lions 2015, Shortlist - Innovation
El Ojo 2015, Shortlist - Innovation
Clio Awards 2016, Shortlist - Product Design
Prêmio Lusófonos 2016/2017, Gold - Product Design
41º Yearbook CCSP - Promo/Direct marketing
my role > concept and art direction
agency > Isobar Brazil
with > Fred Saldanha, Eduardo Battiston, Diego Araújo, Henrique Pecego, Steve Blask
Awards >
Cannes Lions 2015, Shortlist - Innovation
El Ojo 2015, Shortlist - Innovation
Clio Awards 2016, Shortlist - Product Design
Prêmio Lusófonos 2016/2017, Gold - Product Design
41º Yearbook CCSP - Promo/Direct marketing
my role > concept and art direction
agency > Isobar Brazil
with > Fred Saldanha, Eduardo Battiston, Diego Araújo, Henrique Pecego, Steve Blask
Awards >
Cannes Lions 2015, Shortlist - Innovation
El Ojo 2015, Shortlist - Innovation
Clio Awards 2016, Shortlist - Product Design
Prêmio Lusófonos 2016/2017, Gold - Product Design
41º Yearbook CCSP - Promo/Direct marketing
> level 06. Samsung
OSGEMEOS
OsGemeos are known worldwide for their graffiti on murals around the world. With the launch of the Samsung Galaxy Tab S3, with the new S-Pen, there is no more perfect duo to show all the creative potential that this tablet has to offer. They always drew on the same paper, and now, they do it on the same screen.
OsGemeos are known worldwide for their graffiti on murals around the world. With the launch of the Samsung Galaxy Tab S3, with the new S-Pen, there is no more perfect duo to show all the creative potential that this tablet has to offer. They always drew on the same paper, and now, they do it on the same screen.
OsGemeos are known worldwide for their graffiti on murals around the world. With the launch of the Samsung Galaxy Tab S3, with the new S-Pen, there is no more perfect duo to show all the creative potential that this tablet has to offer. They always drew on the same paper, and now, they do it on the same screen.
OsGemeos are known worldwide for their graffiti on murals around the world. With the launch of the Samsung Galaxy Tab S3, with the new S-Pen, there is no more perfect duo to show all the creative potential that this tablet has to offer. They always drew on the same paper, and now, they do it on the same screen.
OsGemeos are known worldwide for their graffiti on murals around the world. With the launch of the Samsung Galaxy Tab S3, with the new S-Pen, there is no more perfect duo to show all the creative potential that this tablet has to offer. They always drew on the same paper, and now, they do it on the same screen.
my role > concept and art direction
agency > Isobar Brazil
with > Ricardo Diniz e Lucas "Madu"
my role > concept and art direction
agency > Isobar Brazil
with > Ricardo Diniz e Lucas "Madu"
my role > concept and art direction
agency > Isobar Brazil
with > Ricardo Diniz e Lucas "Madu"
my role > concept and art direction
agency > Isobar Brazil
with > Ricardo Diniz e Lucas "Madu"
> level 07. Azul Airlines
They Up There
Do you know that only 2% of commercial flights pilots are women? Azul Airlines, a Brazilian airline company, wanted to change that. Since it is the airline company with the majority of women as pilots up there, Azul Airlines created a project that, in flights where the pilots were women, children would be invited to visit the pilot cockpit and meet the women in charge of flying the plane.
Do you know that only 2% of commercial flights pilots are women? Azul Airlines, a Brazilian airline company, wanted to change that. Since it is the airline company with the majority of women as pilots up there, Azul Airlines created a project that, in flights where the pilots were women, children would be invited to visit the pilot cockpit and meet the women in charge of flying the plane.
Do you know that only 2% of commercial flights pilots are women? Azul Airlines, a Brazilian airline company, wanted to change that. Since it is the airline company with the majority of women as pilots up there, Azul Airlines created a project that, in flights where the pilots were women, children would be invited to visit the pilot cockpit and meet the women in charge of flying the plane.
Do you know that only 2% of commercial flights pilots are women? Azul Airlines, a Brazilian airline company, wanted to change that. Since it is the airline company with the majority of women as pilots up there, Azul Airlines created a project that, in flights where the pilots were women, children would be invited to visit the pilot cockpit and meet the women in charge of flying the plane.
Do you know that only 2% of commercial flights pilots are women? Azul Airlines, a Brazilian airline company, wanted to change that. Since it is the airline company with the majority of women as pilots up there, Azul Airlines created a project that, in flights where the pilots were women, children would be invited to visit the pilot cockpit and meet the women in charge of flying the plane.
my role > concept and art direction
agency > Isobar Brazil
with > Andrea Siqueira, Dogura Kozonoe, Lucas "Madu", Airton Dias, Raphael Brites
my role > concept and art direction
agency > Isobar Brazil
with > Andrea Siqueira, Dogura Kozonoe, Lucas "Madu", Airton Dias, Raphael Brites
my role > concept and art direction
agency > Isobar Brazil
with > Andrea Siqueira, Dogura Kozonoe, Lucas "Madu", Airton Dias, Raphael Brites
my role > concept and art direction
agency > Isobar Brazil
with > Andrea Siqueira, Dogura Kozonoe, Lucas "Madu", Airton Dias, Raphael Brites
> level 08. Samsung
The Update
Gamers will do basically everything to ensure a better performance. Some of them even appeal to pro rigs in a desperate attempt to make the computer handle the longest game battles. If the New Odyssey comes to update the way gamers play, why not update their complete gaming setup? Well, that’s exactly what we’ve done.
Gamers will do basically everything to ensure a better performance. Some of them even appeal to pro rigs in a desperate attempt to make the computer handle the longest game battles. If the New Odyssey comes to update the way gamers play, why not update their complete gaming setup? Well, that’s exactly what we’ve done.
Gamers will do basically everything to ensure a better performance. Some of them even appeal to pro rigs in a desperate attempt to make the computer handle the longest game battles. If the New Odyssey comes to update the way gamers play, why not update their complete gaming setup? Well, that’s exactly what we’ve done.
Gamers will do basically everything to ensure a better performance. Some of them even appeal to pro rigs in a desperate attempt to make the computer handle the longest game battles. If the New Odyssey comes to update the way gamers play, why not update their complete gaming setup? Well, that’s exactly what we’ve done.
Gamers will do basically everything to ensure a better performance. Some of them even appeal to pro rigs in a desperate attempt to make the computer handle the longest game battles. If the New Odyssey comes to update the way gamers play, why not update their complete gaming setup? Well, that’s exactly what we’ve done.
my role > concept and art direction
agency > Isobar Brazil
with > Andrea Siqueira, Dogura Konozoe, Ricardo Diniz, Lucas "Madu", Raphael Brites e Airton Dias
my role > concept and art direction
agency > Isobar Brazil
with > Andrea Siqueira, Dogura Konozoe, Ricardo Diniz, Lucas "Madu", Raphael Brites e Airton Dias
my role > concept and art direction
agency > Isobar Brazil
with > Andrea Siqueira, Dogura Konozoe, Ricardo Diniz, Lucas "Madu", Raphael Brites e Airton Dias
my role > concept and art direction
agency > Isobar Brazil
with > Andrea Siqueira, Dogura Konozoe, Ricardo Diniz, Lucas "Madu", Raphael Brites e Airton Dias
> level 09. Clear
The Pissed Off Pigeon
Everyone knows Clear Men as an anti-dandruff shampoo. But the brand needed to expand its market and communicate that the product could also be used by people who don't have dandruff. To do this, we focused on its main attribute: freshness. So we created the Pombo Pistola, the nervous alter ego of the brand's spokesperson, Richarlison, who only calmed down when he refreshed his head with Clear.
Everyone knows Clear Men as an anti-dandruff shampoo. But the brand needed to expand its market and communicate that the product could also be used by people who don't have dandruff. To do this, we focused on its main attribute: freshness. So we created the Pombo Pistola, the nervous alter ego of the brand's spokesperson, Richarlison, who only calmed down when he refreshed his head with Clear.
Everyone knows Clear Men as an anti-dandruff shampoo. But the brand needed to expand its market and communicate that the product could also be used by people who don't have dandruff. To do this, we focused on its main attribute: freshness. So we created the Pombo Pistola, the nervous alter ego of the brand's spokesperson, Richarlison, who only calmed down when he refreshed his head with Clear.
Everyone knows Clear Men as an anti-dandruff shampoo. But the brand needed to expand its market and communicate that the product could also be used by people who don't have dandruff. To do this, we focused on its main attribute: freshness. So we created the Pombo Pistola, the nervous alter ego of the brand's spokesperson, Richarlison, who only calmed down when he refreshed his head with Clear.
Everyone knows Clear Men as an anti-dandruff shampoo. But the brand needed to expand its market and communicate that the product could also be used by people who don't have dandruff. To do this, we focused on its main attribute: freshness. So we created the Pombo Pistola, the nervous alter ego of the brand's spokesperson, Richarlison, who only calmed down when he refreshed his head with Clear.
my role > concept and art direction
agency > Tech&Soul
with > Flávio Waiteman, Guilherme Lemos, Ricardo Andres, Carlos Mori, Jessica Fernandos e Leticia Kohanoski
my role > concept and art direction
agency > Tech&Soul
with > Flávio Waiteman, Guilherme Lemos, Ricardo Andres, Carlos Mori, Jessica Fernandos e Leticia Kohanoski
my role > concept and art direction
agency > Tech&Soul
with > Flávio Waiteman, Guilherme Lemos, Ricardo Andres, Carlos Mori, Jessica Fernandos e Leticia Kohanoski
my role > concept and art direction
agency > Tech&Soul
with > Flávio Waiteman, Guilherme Lemos, Ricardo Andres, Carlos Mori, Jessica Fernandos e Leticia Kohanoski
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